Due to the rapid growth of the organization and its loyal following, Ovations outgrew their previous website. We designed a custom site built in PHP with expanded content and navigation to continue to provide a network of hope and healing to those touched by the disease. This site also features flash animation and video, custom storefront, a user-driven blog, and so much more. We also optimized the site for search engine optimization (SEO) to achieve a higher ranking. The new site coincided with Ovarian Cancer Awareness Month in September, and has since generated traffic from around the globe.