Empowering Non-Profits Through Integrated Marketing Solutions

A Legacy of Supporting Non-Profits

At Sabre Digital Marketing, we believe in the transformative power of strategic marketing to amplify the missions of non-profit organizations. For nearly four decades, we’ve partnered with a diverse array of non-profits – large and small – to help them achieve their goals. Whether it’s driving fundraising initiatives, crafting compelling brand identities, or uniting communities through impactful events, our integrated marketing strategies have proven instrumental in generating measurable results.

In this case study, we’ll explore how Sabre has collaborated with organizations such as The Jimmy Fund, Ovations for the Cure of Ovarian Cancer, LFS Association, Massachusetts Film Office, Department of Public Health, Red Auerbach Foundation, Vietnam Women’s Memorial, Children’s Museum, Cystic Fibrosis Foundation, Mass General Cancer Center, The Joey Fund, MoMA, and Dana-Farber Cancer Institute to deliver tailored marketing solutions that empower non-profits to make a difference.

Expertise in Non-Profit Marketing

Sabre’s approach is rooted in understanding the unique challenges non-profits face, from limited budgets to the need for targeted messaging that resonates deeply with audiences. Over the years, we’ve developed expertise in the following areas:

  • Brand Design and Management: Building recognizable, mission-driven brands that foster trust and credibility.
  • Website Development: Creating user-friendly, engaging websites that serve as hubs for communication, education, and donations.
  • Event Production and Management: Orchestrating impactful events, including hybrid and virtual fundraisers, community gatherings, and educational symposia.
  • Digital Marketing: Driving engagement and awareness through email campaigns, social media, and digital advertising.
  • Google Ads Grant Management: Leveraging search engine marketing to expand awareness and drive web traffic.
  • Traditional Marketing: Executing direct mail campaigns and producing television and radio public service announcements (PSAs) to expand reach.
  • Fundraising Strategy: Supporting non-profits in crafting and executing annual appeals and large-scale campaigns.

Success Stories: Tailored Solutions for Non-Profit Growth

When Ovations for the Cure was founded, Sabre was instrumental in establishing its foundation. We worked closely with the organization to design its brand identity, develop a robust online presence, and implement impactful fundraising initiatives.

Key Contributions:

  • Brand Development: Designed a strong and memorable logo and visual identity.
  • Website Design: Launched a dynamic website to educate the public and serve as a platform for engagement and donations.
  • Fundraising Events: Produced signature events like the Stuart Weitzman fashion show, raising over $250,000 at the inaugural event and setting the stage for sustained donor and sponsorship support.
  • Google Ad Grant Management: Secured a $40,000 per month Google Ad Grant and leveraged search engine marketing to expand awareness and drive web traffic.
  • Print and Fulfillment Services: Created high-quality marketing materials to support communication and donor outreach efforts.

The LFS Association turned to Sabre for comprehensive marketing support to grow its global presence and connect their community. By acting as a trusted partner, Sabre has played a pivotal role in the organization’s ongoing success

Key Contributions:

  • Organizational Launch: Developed branding and a user-friendly website that quickly established LFSA as a leader in the rare disease community.
  • Hybrid In-Person and Virtual Event Planning: Coordinated biennial international symposia and youth workshops, bringing together families and top researchers from across the globe. Connected virtual attendees through a custom mobile app, fostering live interaction and international collaboration.
  • Full-Service Marketing: Managed social media, CRM integrations, video production, and donor platform development, ensuring seamless communication and engagement.
  • Grant Utilization: Maximized grant opportunities to develop strategic marketing solutions, raising awareness and education programs, and connecting the LFS community with the organization.
  • Google Ad Grant Management: Leveraged a $10,000 monthly Google Ad Grant for search engine marketing to expand awareness and drive web traffic.
  • Print and Fulfillment Services: Created high-quality marketing materials to support awareness, communication and donor outreach efforts.

Sabre has had the privilege of working with esteemed organizations like Dana-Farber Cancer Institute and The Jimmy Fund to enhance their fundraising and awareness campaigns. From designing impactful marketing materials, in-theater PSA movie trailers, and video production to developing content-rich online platforms, our contributions have supported their mission of advancing cancer research and care.

Key Highlights:

  • PSAs: Created and distributed emotionally resonant social, radio, and TV ads to boost awareness and inspire action.
  • Event Management: Supported large-scale fundraising events and hybrid conferences, ensuring a seamless attendee experience and maximizing contributions.
  • Digital Strategy: Launched social media campaigns that broadened reach and increased donor engagement.

A Holistic Approach to Empowering Non-Profits

What sets Sabre apart is our ability to integrate services across all facets of marketing and fundraising. By offering a one-stop solution, we empower non-profits to focus on their mission while we handle the logistics of their outreach and engagement efforts.

Our Services Include:

  • Comprehensive brand development and graphic design
  • Website creation and maintenance
  • Social media strategy and content production
  • CRM and donor platform integration
  • Hybrid and in-person event management
  • Digital advertising and SEO strategy
  • Print and fulfillment
  • Video production and professional photography

The Results Speak for Themselves

Through our partnerships, Sabre has helped non-profits achieve remarkable milestones:

  • Millions of Dollars Raised: Through innovative fundraising campaigns and well-executed events.
  • Increased Awareness: Amplifying messages across digital and traditional media platforms.
  • Community Building: Creating events and initiatives that unite donors, beneficiaries, and advocates.

For organizations like The Cystic Fibrosis Foundation and The Joey Fund, Sabre’s contributions have strengthened donor relations and increased the visibility of life-changing research. For organizations like Ovations for the Cure and LFSA, Sabre has been a catalyst for growth, helping them establish themselves as leaders in their respective spaces.

A Partner for the Future

At Sabre Digital Marketing, we don’t just work with non-profits – we champion their causes and share in their successes. Our team is dedicated to driving measurable growth through creative, integrated marketing solutions. By continuing to innovate and adapt, we remain committed to helping non-profits thrive in an ever-changing landscape.

If you’re a non-profit looking for a marketing partner who understands your unique challenges and shares your passion for making a difference, let Sabre Digital Marketing help you tell your story and achieve your goals. Together, we can amplify your mission and drive meaningful change.